Indian Women and Sex

Generally marketers around the world (with some exceptions in the scandinavian countries, maybe) use sex as a tool to attract the male population. This is well known even to the non-marketing professional, and it works: sex sells.

Earlier today, I saw a TV advertisement for Parachute Moisturising cream that actually sold sex to women. Here's the link for it:

What surprises me, is ofcourse that this ad was directed towards women. But, it shouldnt be all that surprising: India is a country that marketers have had the hardest time understanding, and if Indian women do not mind being sold sex towards, then that solves a big marketing problem for the next few years.

On the other hand, It's a sign of changing India. It's a sign of a more open India.

I still don't understand it completely, but it's worth a try if that's what Parachute was going for.

Ps. if you were expecting something completely different due to the title, you're better off googling ;)